Food creates connection
Connection creates community
Community creates place

We make food the foundation of our organizing because of its unique and powerful potential to bring people together. Beginning with the needs of the community, we lead a process that taps into the resources and skills of public, private, and non-profit organizations to maximize collaboration in the creation of truly public markets.


Thriving and sustainable public institutions are not developed, they are organized into being by the people and for the people.


Connecting & Empowering Community


Think of a wheel. If essential nonprofit, public, and private sector groups are the spokes, and the market is the hub, MarketShare is the rim that runs around the community gathering everyone together.


MarketShare helps make a career in food accessible to under-resourced entrepreneurs by securing affordable start-up space that comes with key resources, guidance, and an entire community gathered in support.

We work with local constituent groups and design consultants to visualize a new market that is shared widely through digital media and direct grassroots public engagement. MarketShare coordinates service agreements with nonprofit partner organizations to do what they do best, from vendor recruitment to business incubation to culinary training. We drive the campaign to raise philanthropic capital support for construction and facilitate the negotiation of favorable lease terms for the incubator space. Finally, we help ensure smooth operations at the newly opened market, working with vendors from incubation through graduation as they become fully independent food businesses.



  • Community Research
  • Culture Mapping
  • Food Business Pilot Programming
  • Community Outreach
  • Grassroots Campaigning
  • Community Stakeholder Strategy
  • Digital and Social Media
  • Market Conceptualization
  • Qualitative Research
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Our Staff


I think the special thing about food is that it has an ability, regardless of language, culture, context, to bring people together around a table.

Philip Deng

Executive Director

Philip is the visionary behind MarketShare's innovative approach in utilizing grassroots organizing strategies gleaned from his experience in campaign politics to motivate entire communities to build lasting public institutions for the common good. Throughout his career working on three continents and Oceania in the nonprofit and public sectors, he has demonstrated a particular deftness in crossing cultures to unite diverse communities to solve shared problems and generate value for all. From posts that include remote coral atolls in the Marshall Islands, to major metropolitan centers in China, to local Seattle neighborhoods,  Philip's recognition of potential in all people, value in all cultures, and power in food to bring us together, inspired him to found MarketShare.


Our Board of Directors

Anjali Kaur

Bryan Helfer

Tramale Turner



Our Advisory Committee

Martha Choe, Former Chair of The Seattle Foundation
Jay Reich, Partner at Pacifica Law Group
Steve Hill, Trustee at Seattle Colleges
Laurie Erickson, President and CEO at The Finest Accessories Inc.
Scott Blakemore, Associate AIA at ZGF Architects, Co-Founder at Split Shot Collaborative
Jeff McCord, Associate AIA at ZGF Architects, Co-Founder at Split Shot Collaborative